Neuromarketing in English

1.08 - 31.10

This course is designed for marketing professionals to harness the power of neuroscience to understand consumer behavior and enhance marketing strategies. By integrating insights from neuroscience, participants will learn how to create more effective marketing campaigns, improve customer engagement, and increase conversion rates.

How to join?

Why join our courses?

  • Communication first

    Our courses, led by a skilled Neurolanguage Coach® and guest industry expert, prioritize enhancing your communication skills.

  • Specialised vocabulary

    Neurolanguage Coach® personalizes learning experience to each client's needs. You'll learn specialized vocabulary crucial for your industry.

  • Soft skills

    In today's professional world, mastering a language is just the beginning.

    Beyond technical know-how, you'll gain essential soft skills like teamwork and leadership.
Join the course

For Whom is the course?

Marketing Professionals: Transform your marketing strategies with a deep understanding of how neuroscience can enhance consumer engagement and campaign effectiveness.
• Brand Managers: Build a powerful, memorable brand by integrating neuroscience insights into your brand-building efforts.
• Market Researchers: Gain profound insights into consumer behavior with advanced neuromarketing tools and techniques.
• Digital Marketers: Optimize your digital marketing strategies using a neuroscience-based approach to understand and influence online consumer behavior.

Join the course!

Program

Module 1 Introduction to Neuromarketing

Session 1.1: Foundations of Neuromarketing
• Overview of neuromarketing and its importance
• Key concepts in neuroscience relevant to marketing
• Ethical considerations in neuromarketing

Session 1.2: The Consumer Brain

• How the brain processes information and makes decisions
• The role of emotions in consumer behavior
• Key brain regions involved in marketing responses

Session 1.3: Psychological Triggers in Marketing

• Understanding psychological triggers and their impact on the brain
• Applying principles of persuasion (e.g., scarcity, authority, social proof)
• Case studies of successful marketing campaigns using psychological triggers

Module 2 Neurolinguistic Techniques in Marketing

Session 2.1: Crafting Compelling Messages

• The power of language in shaping consumer perceptions
• Techniques for creating persuasive and memorable messages
• The use of storytelling in marketing

Session 2.2: Visual and Sensory Marketing

• How visual elements influence the brain and consumer behavior
• The role of color, design, and imagery in marketing
• Sensory marketing: leveraging all senses to enhance brand experience

Session 2.3: Digital Neuromarketing

• Understanding digital consumer behavior
• Neuromarketing strategies for websites, social media, and online advertising
• Analyzing and optimizing digital marketing campaigns using neuroscience principles

Module 3 Applying Neuromarketing to Campaigns

Session 3.1: Market Research and Consumer Insights

• Techniques for conducting neuromarketing research
• Tools and technologies for measuring brain responses (e.g., EEG, fMRI)
• Analyzing consumer insights to inform marketing strategies

Session 3.2: Designing Effective Marketing Campaigns

• Principles of creating brain-friendly marketing campaigns
• Integrating neuromarketing insights into campaign design
• Hands-on workshop: developing a neuromarketing campaign

Session 3.3: Brand Building and Positioning

• The neuroscience of brand perception and loyalty
• Techniques for building a strong, memorable brand
• Case studies of brands successfully using neuromarketing

Module 4 Advanced Neuromarketing Strategies

Session 4.1: Personalized Marketing

• The importance of personalization in marketing
• Techniques for creating personalized marketing messages
• Leveraging data and neuroscience for personalized marketing

Session 4.2: Consumer Experience and Engagement

• The role of consumer experience in influencing behavior
• Techniques for enhancing customer engagement using neuromarketing
• Measuring and optimizing the consumer experience

Session 4.3: Future Trends in Neuromarketing

• Emerging trends and technologies in neuromarketing
• The future of consumer behavior and neuromarketing strategies
• Developing a long-term neuromarketing strategy for your brand

Let's get to know each other!

Weronika Reszela

Neurolanguage Coach® passionate about technology and neuroscience. Founder of Mind Your English, blending linguistic expertise with cognitive science to innovate language learning.

Graduate of Wrocław University of Economics in Finance (English-taught & Polish-taught faculty). Gained experience in the US during an internship and worked at Credit Suisse holding leadership role & at BNY Mellon as fund accountant. Later on she transitioned to IT industry as a startup founder in HRTech, MedTech, and EdTech.

LinkedIn

Course Benefits

  • Enhanced Understanding of Buyer Behavior

    You will gain insights into how the brain processes information and makes purchasing decisions, allowing you to target your messaging more effectively.

  • Enhanced Customer Engagement

    You will apply neuromarketing strategies to improve customer experience and engagement, leading to increased satisfaction and long-term loyalty.

  • Future-Proof Marketing Skills

    You will stay ahead of emerging trends in neuromarketing and consumer behavior, ensuring that your marketing strategies remain relevant and effective in a rapidly evolving landscape.
Join the course!

We are not teaching English from the scratch but we are helping you gain communication skills necessary at work

To join this course you need:

Intermediate level of English

Basic Understanding of Marketing Principles

Active Participation

Join the course!

How to enroll?

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Neuromarketing in English

Neuromarketing in English

  • 1.08 - 31.10
Frequency of sessions
Start date
1.799,00 zł PLN
1.799,00 zł PLN
Sale Sold out

Hybrid solution for efficient learning. Combination of individual coaching session and group sessions toward common goal.

Options:

  • 1 hour weekly individual session,
  • 1 hour group session,
  • access to moderated group chat on discord

or

  • 1 hour individual session every two weeks,
  • 1 hour group session every two weeks,
  • access to moderated group chat on discord.

The course lasts for 3 months/12 weeks.

For Whom

Marketing Professionals: Transform your marketing strategies with a deep understanding of how neuroscience can enhance consumer engagement and campaign effectiveness.
• Brand Managers: Build a powerful, memorable brand by integrating neuroscience insights into your brand-building efforts.
• Market Researchers: Gain profound insights into consumer behavior with advanced neuromarketing tools and techniques.
• Digital Marketers: Optimize your digital marketing strategies using a neuroscience-based approach to understand and influence online consumer behavior.

Benefits

Enhanced Understanding of Consumer Behavior
Enhanced Customer Engagement
Future-Proof Marketing Skills
Improved Persuasion Techniques
Optimized Marketing Campaigns

Program

Module 1: Introduction to Neuromarketing

Session 1.1: Foundations of Neuromarketing

• Overview of neuromarketing and its importance
• Key concepts in neuroscience relevant to marketing
• Ethical considerations in neuromarketing

Session 1.2: The Consumer Brain

• How the brain processes information and makes decisions
• The role of emotions in consumer behavior
• Key brain regions involved in marketing responses

Session 1.3: Psychological Triggers in Marketing

• Understanding psychological triggers and their impact on the brain
• Applying principles of persuasion (e.g., scarcity, authority, social proof)
• Case studies of successful marketing campaigns using psychological triggers

Module 2: Neurolinguistic Techniques in Marketing

Session 2.1: Crafting Compelling Messages

• The power of language in shaping consumer perceptions
• Techniques for creating persuasive and memorable messages
• The use of storytelling in marketing

Session 2.2: Visual and Sensory Marketing

• How visual elements influence the brain and consumer behavior
• The role of color, design, and imagery in marketing
• Sensory marketing: leveraging all senses to enhance brand experience

Session 2.3: Digital Neuromarketing

• Understanding digital consumer behavior
• Neuromarketing strategies for websites, social media, and online advertising
• Analyzing and optimizing digital marketing campaigns using neuroscience principles

Module 3: Applying Neuromarketing to Campaigns

Session 3.1: Market Research and Consumer Insights

• Techniques for conducting neuromarketing research
• Tools and technologies for measuring brain responses (e.g., EEG, fMRI)
• Analyzing consumer insights to inform marketing strategies

Session 3.2: Designing Effective Marketing Campaigns

• Principles of creating brain-friendly marketing campaigns
• Integrating neuromarketing insights into campaign design
• Hands-on workshop: developing a neuromarketing campaign

Session 3.3: Brand Building and Positioning

• The neuroscience of brand perception and loyalty
• Techniques for building a strong, memorable brand
• Case studies of brands successfully using neuromarketing

Module 4: Advanced Neuromarketing Strategies

Session 4.1: Personalized Marketing

• The importance of personalization in marketing
• Techniques for creating personalized marketing messages
• Leveraging data and neuroscience for personalized marketing

Session 4.2: Consumer Experience and Engagement

• The role of consumer experience in influencing behavior
• Techniques for enhancing customer engagement using neuromarketing
• Measuring and optimizing the consumer experience

Session 4.3: Future Trends in Neuromarketing

• Emerging trends and technologies in neuromarketing
• The future of consumer behavior and neuromarketing strategies
• Developing a long-term neuromarketing strategy for your brand

Coach

Neurolanguage Coach® passionate about technology and neuroscience. Founder of Mind Your English, blending linguistic expertise with cognitive science to innovate language learning.

Graduate of Wrocław University of Economics in Finance (English-taught & Polish-taught faculty). Gained experience in the US during an internship and worked at Credit Suisse holding leadership role & at BNY Mellon as fund accountant. Later on she transitioned to IT industry as a startup founder in HRTech, MedTech, and EdTech.

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